What are the criteria for great website design ? If you are going just for jazzy animation and visual acrobatics for your website, you might be going absolutely wrong and wasting your money. Few things your website should have.
1. Give visitors the information they’re looking for
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site. Keep in mind that for this to happen, your website need to have a content management system (CMS) to update your content regularly.
2. Guidelines – Content
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.Keep the links on a given page to a reasonable number. Try to use text instead of images to display important names, content, or links. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text. Make sure that your elements and ALT attributes are descriptive and accurate. Check for broken links and correct HTML tags.
If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
3. Guidelines – Website Design
When designing, always remember to think about your audience and how they think and use the web. If your audience is super-tech savvy, navigation or scroll features that work a little unconventionally may impress. But if your audience is made of computer novices, you should probably stick to common navigational tools. Your visitors came to your site for a reason. That reason needs to be apparent when they get to the site. Make sure your design communicates what your site is supposed to be used for – information, fun, e-commerce, etc. Don’t try to do too much. Pick an interesting concept and go with it, but don’t try too many things at once. Remember, users won’t stick around if there are too many things happening on your site. Find one fun and unique way to interact with them and stick to it.
Always remember, websites are the equivalent online representations of your enterprise, be it personal or professional. It requires the same diligence, care and nourishment that you give it in the real world for it to flourish in the medium of the future too.
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