When The Satsang Foundation, a meeting point for spiritual seekers of all persuasions established by Sri M, was all set to roll out their biggest initiatives ever, they approached *conditionsapply for their agency requirements. Called the Walk of Hope 2015-16, it is a padayatra for peace & harmony by Manav Ekta Mission, and led by Sri M, covering 7500 kms, from Kanyakumari to Kashmir. Apart from developing websites for all their key verticals, we also produced their campaign video, which was covered by main stream media and very well accepted.
WHAT THEY WANTED
A full service agency service to launch and support the entire initiative from inception till the completion of the walk.
WHAT WE OFFERED
Our team was involved from the very beginning of ideation stage and continue to support the initiative with our full range of services.
MULTIPLE SITES AND PAYMENT GATEWAY
We created several websites and microsites for the initiative and its parent organisation. Apart from powering all of them using a dynamic CMS, we also integrated CC Avenue, one of the leading payment gateway in India to enable domestic and international donations.
Our team developed and deployed the following websites in quick successions as a preparation for the walk.
We have been supporting WOH 2015 with weekly email marketing with updates and news to an audience base of 5000 odd subscribers (growing list). Our delivery and open rates have been phenomenal with more than 35% open rate and CTR of more than 19 %
MAKING OF THE WALK OF HOPE FILM
The following promotional campaign film was conceived, scripted, directed and produced by us. The film was shot at the picturesque Hesaraghatta in the outskirts of Bangalore, and the complete production was successfully done in natural light to keep the cost at the lowest. The entire film was completed in 5 hours. The film was shot with Blackmagic camera.
The Walk of Hope introductory film was shot at the picturesque Hesaraghatta in the outskirts of Bangalore, the complete production successfully executed in natural light. The entire film was completed in 5 hours with the help of 5 crew-members.
FEW STILLS FROM THE LOCATION
Shooting the walk from a long shot.
A view of the crew through 8mm fish eye lens, shooting the beautiful evening sky for a time lapse shot.