Search Engine Marketing (SEM) is the process of gaining online traffic by purchasing ads on search engines. It is also called Paid Search and sometimes referred to as CPC (Cost-per-click) or PPC (Pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
Search Engine advertising gives businesses the opportunity to appear within the search results immediately and provides the advertiser with complete control over the keywords, adverts and the ad budget. The ability to track conversions and attribute value to this marketing spend means it is one of the most effective ways at reaching your audience online.
When a customer searches online, he is fresh with his intent to avail a service or purchase a product. At that point in time, is he the most receptive to useful information and very likely to ‘convert’. By being in his top search results through Paid Advertising, you can increase your leads, conversions and thus sales.
How *conditionsapply helps you with Search Engine Marketing
*conditionsapply uses extensive keyword and target audience research to ensure maximum ROI for your Search Engine Marketing initiatives. By crafting the best copy for your campaigns we ensure better lead generation.
The success of any SEM has a huge dependency on the quality, design and structure of the landing page. That is why we take utmost care in creating the landing pages and at times multiple variations of it to measure results.
We are very particular about the success of every Search Engine Marketing project we carry out. And there is only one way we measure our success -your ROI.