According to the Content Marketing Institute’s 2018 B2C Benchmarks, Budgets, and Trends Report, 72% agree that email is their most successful channel for distributing content.
Email marketing is directly marketing a commercial message to a group of people using email. All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online.
A recent study by a predictive analytics firm discovered that customer acquisition via email has quadrupled in the last four years and now accounts for almost 7 percent of customer acquisitions. Organic search is the most powerful acquisition channel, accounting for 16 percent of customers acquired, while Facebook and Twitter lag far behind.
Customers who come to businesses via email tend to shop more and spend more. The study shows email customers are 11 percent more valuable than average. Organic-search customers are 50 percent more valuable than average. Facebook customers are average, and Twitter customers are 23 percent less valuable than average.Email is effective because it’s permission-based. The people on your email list have given you the go-ahead to send them messages. They’re bought in. And, with the prevalence of smartphones and tablets, they’re always listening. In fact, email is the number-one activity for people on their phones .A primary reason why email is now a more powerful customer-acquisition channel is mobile devices
At *conditionsapply we understand how email fits into your marketing mix and utilise it to generate high value leads and conversions for your business. Our highly targeted and strategic email campaigns from our warm IPs will engage users and help grow your online business. We create handcrafted responsive email templates which easily load and show up across all email services. Each email is custom designed as per your branding guidelines and sent to your secure database.
Take advantage of cost effective and efficient email marketing service as part of your digital marketing mix.