Powering technology and content for this noble initiative for peace and harmony

  • WOH-1180-550
  • APJ-Abdul-Kalam
  • Rajnikanth
  • Narendra-Modi
  • Pranab-Mukherjee
  • film-shooting
  • walk-of-hope576-365
  • Shooting the walk. Long Shots
  • A view of the crew through 8mm fish eye lens, shooting the beautiful evening sky for a timelapse. A view through 8mm fish eye lens.
  • Braving the drizzle and the wind during the shoot.
SERVICES DELIVERED :
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When The Satsang Foundation, a meeting point for spiritual seekers of all persuasions established by Sri M, was all set to roll out their biggest initiatives ever, they approached *conditionsapply for their agency requirements. Called the Walk of Hope 2015-16, it is a padayatra for peace & harmony by Manav Ekta Mission, and led by Sri M, covering 7500 kms, from Kanyakumari to Kashmir. Apart from developing websites for all their key verticals, we also produced their campaign video, which was covered by main stream media and very well accepted.

WHAT THEY WANTED

A full service agency service to launch and support the entire initiative from inception till the completion of the walk.

WHAT WE OFFERED

Our team was involved from the very beginning of ideation stage and continue to support the initiative with our full range of services.


 MULTIPLE SITES  AND PAYMENT GATEWAY

CC Avenue


We created several websites and microsites for the initiative and its parent organisation. Apart from powering all of them using a dynamic CMS, we also integrated CC Avenue, one of the leading payment gateway in India to enable domestic and international donations.

 

 

 



Our team developed and deployed the following websites in quick successions as a preparation for the walk.

We have been supporting WOH 2015 with weekly email marketing with updates and news to an audience base of 5000 odd subscribers (growing list). Our delivery and open rates have been phenomenal with  more than 35% open rate and CTR of more than 19 %


MAKING OF THE WALK OF HOPE FILM


The following promotional campaign film was conceived, scripted, directed and produced by us. The  film was shot at the picturesque Hesaraghatta in the outskirts of Bangalore, and the complete production was successfully done in natural light to keep the cost at the lowest. The entire film was completed in 5 hours. The film was shot with Blackmagic camera.

The Walk of Hope introductory film was shot at the picturesque Hesaraghatta in the outskirts of Bangalore, the complete production successfully executed in natural light. The entire film was completed in 5 hours with the help of 5 crew-members.



FEW STILLS FROM THE LOCATION

Walk of Hope Film Shooting

Shooting the walk from a long shot.



Walk of Hope Film Shooting

A view of the crew through 8mm fish eye lens, shooting the beautiful evening sky for a time lapse shot.



Making of Walk of Hope film

Braving the drizzle and wind at the location.