Project details – The Jacket Room.
CLIENT : The Jacket Room (a part of Rendezvous Restaurants Private Limited)
INDUSTRY : HOTELS & RESTAURANTS.
Rendezvous Restaurants Private Limited which is among the top 20 restaurant chains in India, has 6 properties in Bengaluru under the brands 100ft, Bayleaf and F & B, (Friends & Bacchus as it is popularly known), which in turn houses the 4 diverse properties. Under a new marketing and consolidation strategy adopted by them, they wanted the earlier RRPL online property to be made into its brands as separate entities – each with its own identity and domain. This essentially meant having 6 online properties for their properties, each becoming a promotional and interactive domain on its own across online social communities and patronage.
WHAT THEY NEEDED.
The Jacket Room concept is surprisingly a unique concept for the city of Bengaluru. Conceived as an exclusive and formal dining experience that will bring tuxedos and dinner jackets back in vogue, admission is by invitation and reservation only. It is also positioned as the perfect place for intimate get-togethers, private parties or for enjoying the pleasures of fine dining. As the activities were exclusive and focused, the design had to be simple yet sophisticated – the site needed to exude the aura of ‘exclusivity’ and ‘fine etiquette’.
WHAT WE DELIVERED.
The Jacket Room was designed keeping in mind the simple and minimalistic elements of the site with respect to its online identity. The enveloping image of the black tux in one bold stroke conveyed the entire spirit of the outlet. The simple design with its easy engagement technical aspects also found its way to being showcased in the best CSS Designs of the World Wide Web.
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