Play Salon at Bengaluru

Project details – Play Salon

Integrated Services, Online Solutions. on July 16th, 2010 4 Comments

CLIENT :  NEERU’S BEAUTY CONCEPTS

INDUSTRY :  HEALTH, BEAUTY & FITNESS.

The Play beauty salon for hair and skincare at Bengaluru, is the new-age interpretation of Neerus – the definitive word for style, skin care for celebrities and the fashionistas of Bengaluru, since the past ten years. They are, by far, pioneers in bringing the latest and the best in hairstyles and beauty treatments, creating the highest levels in style, sensibility and sophistication, to Bengaluru through their Beauty Concept salons.

WHAT THEY NEEDED.

Play Salon wanted an online presence that resonated with the vibrancy and zest of a place of beauty, than can be trusted for style,care and advice. It should also be a place which would showcase the style , the environment and the offers on services in an elegant and non-intrusive manner, yet be the unique selling points of the beauty salon online. It also had to strike a graceful balance between the color elements that symbolized their two outlets without resorting to line-heavy graphics and flash modules. Play also wanted to initiate, develop and nurture an online community in the most popular social media realm around its attributes of a trusted and leading house of beauty concepts, and have the online presence and the community be in perfect synergy in terms of content and engagement.

WHAT WE DELIVERED.

Play Salon was designed keeping all the requirements in mind, with an emphasis on conveying the zest of the entire enterprise through the color palette of the design. The prominent structuring of the main navigation dynamics, and the showcasing of the latest happenings at the Salon upfront, yet without being intrusive on the whole design ensured that the online presence in the client’s own words ” is exactly what we wanted to portray” on the web.  The community page that was initiated on the most popular social media platform, powered by Neeru’s insights and advice is on a healthy growth curve, fostering interactivity and engagement on varied topics regarding personal beauty care in its discussion forums

VISIT PLAY SALON ON THE WEB .

4 Responses to “Project details – Play Salon”

  1. Anas K A says:

    Did you guys design Play Salon’s logo?

    If yes, I needed some information from you to feature it in kiKKidu.com that is dedicated to logo designs.

    Thanks!

    • The Foonza Scribe says:

      Hi Anas,
      Apologies for the delayed revert.
      The logo was designed by a different design house and given to us, around which we designed the online presence.
      We have already forwarded your request to the business owners to revert to you directly.
      Thank you for the interest in the design aspects. Truly appreciate that.
      Regards,
      CA

      • Anas K A says:

        Hi,
        My kikkidu.com logo featuring website is doing well. I am still after the Play Salon Logo! Is it possible for you to e-mail me the contact info of Play Salon stake holders? I tried the ‘contact us’ page in their website — no results :(
        – Anas K A

  2. Finally, I featured Play Salon logo.
    :)
    A clever way of putting a pair of scissors in a salon logo. Read the story of ‘Play Salon’ identity design: http://kikkidu.com/play-salon

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