Project details – FandB.in
CLIENT : Friends and Bacchus (a part of Rendezvous Restaurants Private Limited)
INDUSTRY : HOTELS & RESTAURANTS.
Rendezvous Restaurants Private Limited which is among the top 20 restaurant chains in India, has 6 properties in Bengaluru under the brands 100ft, Bayleaf and F & B, (Friends & Bacchus as it is popularly known), which in turn houses the 4 diverse properties. Under a new marketing and consolidation strategy adopted by them, they wanted the earlier RRPL online property to be made into its brands as separate entities – each with its own identity and domain. This essentially meant having 6 online properties for their properties, each becoming a promotional and interactive domain on its own across online social communities and patronage.
WHAT THEY NEEDED.
Friends and Bacchus was positioned as the ‘destination’ of its four popular outlets concept in the new consolidation strategy adopted by RRPL. What was needed was a static design page that disseminated information upfront about what F&B stood for and the concepts behind its popular outlets at the address.
WHAT WE DELIVERED.
The Friends and Bacchus micro-site was designed using a color palette that mirrored the actual physical premises of the address, along with a concise gist of what it stood for and the idea behind all the four outlets at F&B.
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