This October, Google Adwords completes 10 years of Online advertising

Google’s AdWords, arguably the backbone of its financial success, built on what The Guardian calls a “deceptively simple advertising model – one shackled to the extraordinary and unrelenting rise of the web and web search”, turned 10 this 23rd. Google having generated almost 97% of Google’s revenue in 2009, close to US $ 23 billion via online advertising, by which it clearly means the sponsored AdWords ecosystem, US and UK forms its largest market in the top 2 slots.

With  AdMob also now  in Google’s kitty at a cost of US $ 750 million, the next battlefield will clearly be the mobile phone, though it remains to be seen as to how Search will play out on the mobile phone screen.

Google AdWords : 10 year Retrospective