CLIENT :  NEXTLEX LLC

INDUSTRY :  INVESTMENT CONSULTANCY & PATENT LIFE CYCLE MANAGEMENT.

Nextlex LLC provides  a consolidated suite of services that bring together the right investors for the right inventors. Our highly qualified and experienced professionals from the field of law, business, and strategic analysis will assist you  in patents, IP, investments and your complete  patent life cycle management.

WHAT THEY NEEDED.

Nextlex LLC, based of out of US, with their strategic legal and business expertise  in various domains across multiple industries, wanted an online presence that effectively communicated the central idea of their legal business enterprise – consultancy and patent life cycle management that brings the right investor and the right invention together. The online presence also had to stand above the staid, clinical virtual entities of their peers, yet balance the vigor with the gravity of their area of expertise and work.

WHAT WE DELIVERED.

The minimal design was chosen to focus the entire attention of the prospective client/user to the core services of Nextlex, making it easer to choose, avail and contact them without any degrees of separation. The novelty of the concept in this genre of services was highlighted in the home page design itself, driving home the message loud and clear,and the ease in use of navigation ensured that the services information was at the user’s fingertips, to be informed and acted upon. The color palette was deliberately kept stark and minimal,with an easily identifiable dual tone that made easy associations to the enterprise.

VISIT NEXTLEX ON THE WEB .

CLIENT :  NEERU’S BEAUTY CONCEPTS

INDUSTRY :  HEALTH, BEAUTY & FITNESS.

The Play beauty salon for hair and skincare at Bengaluru, is the new-age interpretation of Neerus – the definitive word for style, skin care for celebrities and the fashionistas of Bengaluru, since the past ten years. They are, by far, pioneers in bringing the latest and the best in hairstyles and beauty treatments, creating the highest levels in style, sensibility and sophistication, to Bengaluru through their Beauty Concept salons.

WHAT THEY NEEDED.

Play Salon wanted an online presence that resonated with the vibrancy and zest of a place of beauty, than can be trusted for style,care and advice. It should also be a place which would showcase the style , the environment and the offers on services in an elegant and non-intrusive manner, yet be the unique selling points of the beauty salon online. It also had to strike a graceful balance between the color elements that symbolized their two outlets without resorting to line-heavy graphics and flash modules. Play also wanted to initiate, develop and nurture an online community in the most popular social media realm around its attributes of a trusted and leading house of beauty concepts, and have the online presence and the community be in perfect synergy in terms of content and engagement.

WHAT WE DELIVERED.

Play Salon was designed keeping all the requirements in mind, with an emphasis on conveying the zest of the entire enterprise through the color palette of the design. The prominent structuring of the main navigation dynamics, and the showcasing of the latest happenings at the Salon upfront, yet without being intrusive on the whole design ensured that the online presence in the client’s own words ” is exactly what we wanted to portray” on the web.  The community page that was initiated on the most popular social media platform, powered by Neeru’s insights and advice is on a healthy growth curve, fostering interactivity and engagement on varied topics regarding personal beauty care in its discussion forums

VISIT PLAY SALON ON THE WEB .

CLIENT :  The Jacket Room (a part of Rendezvous Restaurants Private Limited)

INDUSTRY :  HOTELS & RESTAURANTS.

Rendezvous Restaurants Private Limited which is among the top 20 restaurant chains in India, has 6 properties in Bengaluru under the brands 100ft, Bayleaf and F & B, (Friends & Bacchus as it is popularly known), which in turn houses the 4 diverse properties. Under a new marketing and consolidation strategy adopted by them, they wanted the earlier RRPL online property to be made into its brands as separate entities – each with its own identity and domain. This essentially meant having 6 online properties for their properties, each becoming a promotional and interactive domain on its own across online social communities and patronage.

WHAT THEY NEEDED.

The Jacket Room concept is surprisingly a unique concept for the city of  Bengaluru. Conceived as an exclusive and formal dining experience that will bring tuxedos and dinner jackets back in vogue, admission is by invitation and reservation only. It is also positioned as the perfect place for intimate get-togethers, private parties or for enjoying the pleasures of fine dining. As the activities were exclusive and focused, the design had to be simple yet sophisticated – the site needed to exude the aura of ‘exclusivity’ and ‘fine etiquette’.

WHAT WE DELIVERED.

The Jacket Room was designed  keeping in mind the simple and minimalistic elements of the site with respect to its online identity. The enveloping image of the black tux in one bold stroke conveyed the entire spirit of the outlet. The simple design with its easy engagement technical  aspects also found its way to being showcased in the best CSS Designs of the World Wide Web.

VISIT THE JACKET ROOM ON THE WEB .

CLIENT :  Friends and Bacchus (a part of Rendezvous Restaurants Private Limited)

INDUSTRY :  HOTELS & RESTAURANTS.

Rendezvous Restaurants Private Limited which is among the top 20 restaurant chains in India, has 6 properties in Bengaluru under the brands 100ft, Bayleaf and F & B, (Friends & Bacchus as it is popularly known), which in turn houses the 4 diverse properties. Under a new marketing and consolidation strategy adopted by them, they wanted the earlier RRPL online property to be made into its brands as separate entities – each with its own identity and domain. This essentially meant having 6 online properties for their properties, each becoming a promotional and interactive domain on its own across online social communities and patronage.

WHAT THEY NEEDED.

Friends and Bacchus was positioned as the ‘destination’ of its four popular outlets concept in the new consolidation strategy adopted by RRPL. What was needed was a static design page that disseminated information upfront about what F&B stood for and the concepts behind its popular outlets at the address.

WHAT WE DELIVERED.

The Friends and Bacchus micro-site was designed using  a color palette that mirrored the actual physical premises of the address, along with a concise gist of what it stood for and  the idea behind all the four outlets at F&B.

VISIT FRIENDS AND BACCHUS ON THE WEB .

*conditionsapply’s design of the online presence of La Patisserie, at Bangalore has been featured on CSS Mania!

And on a cascading domino-effect, the design has been featured in:

• CSSMAYO,
• DJ DESIGNER LAB ( They were kind enough to list us in their 30 Beautiful CSS Web Designs!),
• CSS LOGGIA and
• WEB DESIGN LEDGER ( Gisele Muller chose us in her 50 Red Web Designs to Inspire You !)

To have one’s web design featured on  CSS Mania, the largest CSS showcase in the world, is a matter of great pride for any Online Solutions team involved in Web Design.

So, it isn’t anything different, when it comes to us too, which is a vindication of our belief in the best practices in web design, providing cutting-edge, aesthetic, robust and above all, affordable online solutions for the Planet.

As Steve Pavlina rightly said, “Passion and purpose go hand in hand. When you discover your purpose, you will normally find it’s something you’re tremendously passionate about.”

We are just deliriously happy to find our effort, purpose  and our passion, vindicated in one creative stroke !

CLIENT :  La PATISSERIE (a part of Rendezvous Restaurants Private Limited)

INDUSTRY :  HOTELS & RESTAURANTS.

Rendezvous Restaurants Private Limited which is among the top 20 restaurant chains in India, has 6 properties in Bangalore under the brands 100ft, Bayleaf and F & B, (Friends & Bacchus as it is popularly known), which in turn houses the 4 diverse properties. Under a new marketing and consolidation strategy adopted by them, they wanted the earlier RRPL online property to be made into its brands as separate entities – each with its own identity and domain. This essentially meant having 6 online properties for their properties, each becoming a promotional and interactive domain on its own across online social communities and patronage.

WHAT THEY NEEDED.

La Patisserie, in itself is the best representation of an alfresco deli in Bangalore. Its location, design and the carefully thought-out menu – all of them enhance its brand positioning to the T. RRPL wanted its online presence to reflect exactly the same sunshine-warmth along with display of the full menu and the current offers and programs. The most essential part of the place had to be the design that evoked the same feeling of contentment and warmth that one felt sinking into the deli chairs on a day like any other.

WHAT WE DELIVERED.

conditionsapply gave La Patisserie an online identity which evoked something more than the sunshine-warmth that was the keynote – it generates smiles. The design that we zeroed in could only be best described as “disruptive and funny”, yet retained all the fundamental elements of navigational ease and  clean graphics – structured around the key color of rich dark brown – the regal shade of chocolate. The design has been a major factor in the increasing traffic of online visitors to the site and the corresponding increase in footfalls at the deli, once again underlining the importance of  design that cuts-through-clutter and crisp content as the fundamental denominator for any successful online enterprise.

VISIT La PATISSERIE ON THE WEB .

CLIENT :  BACCHUS (a part of Rendezvous Restaurants Private Limited)

INDUSTRY :  HOTELS & RESTAURANTS.

Rendezvous Restaurants Private Limited which is among the top 20 restaurant chains in India, has 6 properties in Bangalore under the brands 100ft, Bayleaf and F & B, (Friends & Bacchus as it is popularly known), which in turn houses the 4 diverse properties. Under a new marketing and consolidation strategy adopted by them, they wanted the earlier RRPL online property to be made into its brands as separate entities –each with its own identity and domain. This essentially meant having 6 online properties for their properties, each becoming a promotional and interactive domain on its own across online social communities and patronage.

WHAT THEY NEEDED.

Bacchus simply had to be the online presence as a music destination and a community watering hole which would be the benchmark for similar enterprises. It had to represent the vibrancy and the faint echo of  “ good times waiting to be explored and memories to be shared” ethos of the place, in a pleasing yet grungy palette. As the known destination of alternate music and art performances in Bangalore, music also was an equally important denominator in the sum of things that constituted the online entity called Bacchus.

WHAT WE OFFERED.

Having been associated with the brand since inception and in tune with its formative curve over time, conditionsapply knew exactly the requirements of an enterprise that aims to be the  pioneer in music, food and entertainment at this point of their growth curve. We suggested making the entire use of tools that help consolidate and grow the offline community of Bacchus online, integrating the most popular online social communities, design an environment based around the online presence that also seamlessly integrated the social communities, a unique signature music repository of the kind of music played at Bacchus, all these in a scale never employed before  for a food industry enterprise.

WHAT WE DELIVERED.

The final cut of Bacchus is the equivalent of what  one of the regulars in Bacchus aptly described as “ my perfect watering – hole online.” The current activities and offers were displayed in a way that was funky, cool and in a highly custom-enabled design.The most popular social networking community on the planet, Facebook was seamlessly integrated into the site, even with chat and comment features enabled on your Facebook account while lounging at the Bacchus site! The online music repository has turned to be a feature that we hear is being replicated amongst its peers online places in the city! A sleek on-the-fly updation feature makes sure that any event put together by the team is out in the community in a speed beyond belief – with ample time for discussion and preparation. All this, in a funky design structure and the best CMS available,have truly made Bacchus, the pioneer amongst its peers online, again!

VISIT BACCHUS ON THE WEB .

CLIENT :  PRIVATE

CATEGORY :  WEDDING SITE .

The wedding  site that celebrated Marina Smolya and Commander Lijo Stephen Chacko’s wedding was delightfully unique in many ways. Mainly  for the reasons that the online presence was a gift by a member of the team to the groom who was his childhood friend, with the secret connivance of his fiancée. The Bride was from Moscow, the Groom was a Naval Commander of the Indian Navy, and both were minor celebrities in their own right in the eyes of the media. It was also completed in 72 hours !

WHAT WAS NEEDED.

As it was an ‘International Affair’ , the online place, over and above being  the complete source of information about the event, also had to be lucid and easily engaging to the Bride’s family and friends, who were coming down to celebrate the coming together and the two families. The  place had to have the highest degree of ease in interactivity and the elegant grace of the fiancée’s sensibilities shining through.

WHAT WAS DELIVERED.

conditionsapply took extreme care to ensure that the main navigational tools displayed clarity and interactivity. The entire site content was language friendly, including an exhaustive  Photo Gallery, a do-by-the-number direction plan to reach the venue, and a blog  for the fiance. The Guest book which was incorporated was also language-friendly, and the team managed to deliver the site well before the 72 hours deadline.

VISIT MARINALIJO ON THE WEB.

CLIENT :  ITOOZHI AYURVEDA .

INDUSTRY :  TRADITIONAL MEDICINE .

Itoozhi Ayurveda  is  one of the leading Ayurvedic treatment centers of India, that is committed to spreading the true message of the Science of Life,  based on a deep respect of its traditional treatises and combining it with the spirit of innovative processes that stay true to its traditions. The Itoozhi Namboothiri Family is considered to be one of the authentic Vaidya Kudumbam in Ayurvedic Science. The current generation of the house of healing  wanted their online presence also to reflect this effortless balance between tradition and technology, and yet  stay firm and true to the quintessence of Ayurveda.

WHAT THEY NEEDED.

For Itoozhi Ayurveda, the website wanted exhibit the elements that made the treatment and principles of Itoozhi Ayurveda distinct from the crass, commercial peddling of the usual staple fare dished out in the name of Ayurveda. The site needed to showcase both the aspects, tradition and technology very clearly and  succinctly to the visitor, and also be an updated repository of the activities of Itoozhi Ayurveda, across its various institutions.

WHAT WE OFFERED.

At *conditionsapply , we always work well with requirements that are clear, concise and has foresight. With Itoozhi Ayurveda, we recommended a clean, warm and natural color scheme that conveyed a sense of comfort and reliability, along with modules and units that gave the online presence a wholesome face to the information and content. This also ensured relevance and engagement.

WHAT WE DELIVERED.

*conditionsapply ’s final design for  Itoozhi Ayurveda included a disruptive design structure, never before attempted and employed by any of their peers, which conveyed the requirements of the client and more.Effective SEO techniques in coding and content, along with a CMS that made it a breeze to update the content on the fly also enhanced its stature and standing in the search index by the popular search engines. Content was created after careful research and usage of keywords which also enriched the site.

VISIT ITOOZHI AYURVEDA ON THE WEB .

Times have changed. It was a different ball game when the planet’s first ( and probably the most brilliant) marketing guy harped on the vanity of the fairer sex, peddling a red, shiny fruit as the cure to all ills, physical and emotional in the garden of Eden. The soliciting was upfront and personal. As products and variety increased and evolved, mediums evolved with them. Newsprint evolved to ether. Remember the days when television was the most used advertising medium? It graduated to a judicious mix of the two, but it has become increasingly difficult to focus with the literal explosion of the mediasphere that now straddles newsprint and TV in the physical media and the Web in the virtual space.

Information has now become the most prized commodity on the planet, an entity which is intangible and defy the normal yardsticks of “conventional, measurable effectiveness.” Information translates to content, and the primary benefactor has become the one who is empowered by it in the first place – be it the producer or the consumer. Whoever has the information before his peer, on either side of the table, has the edge.

But there lies the mismatch. The avenues of dissemination of this ‘information’ have become so obtuse, disjointed and fragmented, and naturally, the end user is faced with half-baked, recycled or half-truths all masquerading as Information. It becomes much more difficult when it comes to the producers of goods or services. The highly fragmented content consumption and a globally connected human race, is making this closely knit ecosystem is learning, evolving and doing things by itself like an artificial intelligent system.

Does it have a pattern or is it evolving as a result of a million different cohesive actions and reactions that is taking place with in? Internet behemoths and businesses or all sizes are trying to understand this and are trying to keep pace with this giant self evolving organism.

Traditional approach of approaching a marketing requirement and seeing it through its execution is receiving strong resistance from the audience/consumer. There is a need for companies who have have sound awareness and skills across multiple areas such as business, creativity , technology etc to be able to understand, capture and deliver client requirements in the most effective manner. There is a need to break away from the existing silos and adapt to form a unified service methodology. This part of coming out of the existing comfort zones will be the crucial part to offer more meaningful services to clients. It is high time your clients started getting more, for their expectation and trust in you.

There is a need to relearn marketing and there is a need to look at the entire marketing approach in a whole new way.

Enter Integrated Service from *conditionsapply.