GENRE : INFORMATION & NEWS PORTAL FOR A NICHE GROUP

Bhasha News Media is a start-up social enterprise launched by a team of experienced journalists to transform the way knowledge is managed and shared in the development sector.

WHAT WE DELIVERED.
Bhasha News Media , a start-up social enterprise  to transform the way knowledge is managed and shared in the development sector, is in itself  a unique initiative in Indian media, and more so in the online media. Bhasha Media also powers UTTOR, a fortnightly livelihoods-based newspaper which services the information needs of disadvantaged population groups in parts of eastern India. Uttor was conferred the UNFPA-LAADLI Media Award for Gender-Sensitivity for Best Feature Series.*conditionsapply was able to make an online presence that effectively served the dissemination of UTTOR as a newsletter through an extremely effective platform called Bhasha News Media, which in itself  is a news and information sharing portal with a pay-to-read module integrated which in totality completes the vision of the niche media start-up.

VISIT BHASHA NEWS MEDIA ON THE WEB .

GENRE : ENGLISH POETRY & PROSE

Soni Somarajan is an Indian poet and writer, based in Trivandrum, Kerala, writing in English, and also reviews books, articles, holds literary discussions on movies, tourism and travel in India.

WHAT WE DELIVERED.

Being an upcoming writer with a strong fan-following amongst the National Literati, the content was naturally the focus around which the entire  came together to form a cohesive and lucid spread of his expressions, thoughts and poetry. The framework was designed keeping in mind the myriad perspectives and the varied categories that would form the part of the entire site in time. One of the best content management systems available was employed for this purpose, with a clean, sparse and elegant interface which also faciliated the superior navigation built into the site. Social media was also seamlessly integrated making his sphere of operations in the literary realms, an effortless activity of pleasure and discovery.

VISIT SONI SOMARAJAN ON THE WEB .

GENRE :  HINDUSTANI MUSIC

Sameer Dublay is a Hindustani Classical Musician and Artiste, based in Pune, Maharashtra who explores Hindustani Classical Music, teaches Indian Classical Music, does concerts, interactive sessions on Indian Classical Music in India and International arenas, reviews music performances, writes articles on Indian Classical Music, holds literary discussions on music in movies in India

WHAT WAS NEEDED.

Sameer Dublay needs no introduction in the realm of Hindustanic Music in India. A highly respected musician, academician, teacher and above all someone who is equally at ease with the honorary traditions as well as the nuances of technology and social media to further the cause of Hindustani music, the challenge was to create an online domain that would seamlessly bridge the two realms, yet be the preferred place for online discussions on Music, culture and conversations in Hindustani Music.

WHAT WE DELIVERED.

From the word go, what conditionsapply endeavored was to design the entire concept around Sameer’s Music which in all respects reflect the effusiveness of his personality. The focus was to give it an earthy, yet regal look that resonated with tradition as well as technical ‘edginess’. At any point of time, Sameer Dublay could update any part of the content at the click of a mouse, be it his audio files, videos or for that matter his highly educative Music perspectives which seems to have caught the attention of the ‘Classical World’s ‘ attention.

VISIT SAMEER DUBLAY ON THE WEB .

INDUSTRY :  INVESTMENT CONSULTANCY & PATENT LIFE CYCLE MANAGEMENT.

Nextlex LLC provides  a consolidated suite of services that bring together the right investors for the right inventors. Our highly qualified and experienced professionals from the field of law, business, and strategic analysis will assist you  in patents, IP, investments and your complete  patent life cycle management.

WHAT THEY NEEDED.

Nextlex LLC, based of out of US, with their strategic legal and business expertise  in various domains across multiple industries, wanted an online presence that effectively communicated the central idea of their legal business enterprise – consultancy and patent life cycle management that brings the right investor and the right invention together. The online presence also had to stand above the staid, clinical virtual entities of their peers, yet balance the vigor with the gravity of their area of expertise and work.

WHAT WE DELIVERED.

The minimal design was chosen to focus the entire attention of the prospective client/user to the core services of Nextlex, making it easer to choose, avail and contact them without any degrees of separation. The novelty of the concept in this genre of services was highlighted in the home page design itself, driving home the message loud and clear,and the ease in use of navigation ensured that the services information was at the user’s fingertips, to be informed and acted upon. The color palette was deliberately kept stark and minimal,with an easily identifiable dual tone that made easy associations to the enterprise.

VISIT NEXTLEX ON THE WEB .

INDUSTRY :  HEALTH, BEAUTY & FITNESS.

The Play beauty salon for hair and skincare at Bengaluru, is the new-age interpretation of Neerus – the definitive word for style, skin care for celebrities and the fashionistas of Bengaluru, since the past ten years. They are, by far, pioneers in bringing the latest and the best in hairstyles and beauty treatments, creating the highest levels in style, sensibility and sophistication, to Bengaluru through their Beauty Concept salons.

WHAT THEY NEEDED.

Play Salon wanted an online presence that resonated with the vibrancy and zest of a place of beauty, than can be trusted for style,care and advice. It should also be a place which would showcase the style , the environment and the offers on services in an elegant and non-intrusive manner, yet be the unique selling points of the beauty salon online. It also had to strike a graceful balance between the color elements that symbolized their two outlets without resorting to line-heavy graphics and flash modules. Play also wanted to initiate, develop and nurture an online community in the most popular social media realm around its attributes of a trusted and leading house of beauty concepts, and have the online presence and the community be in perfect synergy in terms of content and engagement.

WHAT WE DELIVERED.

Play Salon was designed keeping all the requirements in mind, with an emphasis on conveying the zest of the entire enterprise through the color palette of the design. The prominent structuring of the main navigation dynamics, and the showcasing of the latest happenings at the Salon upfront, yet without being intrusive on the whole design ensured that the online presence in the client’s own words ” is exactly what we wanted to portray” on the web.  The community page that was initiated on the most popular social media platform, powered by Neeru’s insights and advice is on a healthy growth curve, fostering interactivity and engagement on varied topics regarding personal beauty care in its discussion forums

VISIT PLAY SALON ON THE WEB .

And on a cascading domino-effect, the design has been featured in:

• CSSMAYO,
• DJ DESIGNER LAB ( They were kind enough to list us in their 30 Beautiful CSS Web Designs!),
• CSS LOGGIA and
• WEB DESIGN LEDGER ( Gisele Muller chose us in her 50 Red Web Designs to Inspire You !)

To have one’s web design featured on  CSS Mania, the largest CSS showcase in the world, is a matter of great pride for any Online Solutions team involved in Web Design.

So, it isn’t anything different, when it comes to us too, which is a vindication of our belief in the best practices in web design, providing cutting-edge, aesthetic, robust and above all, affordable online solutions for the Planet.

As Steve Pavlina rightly said, “Passion and purpose go hand in hand. When you discover your purpose, you will normally find it’s something you’re tremendously passionate about.”

We are just deliriously happy to find our effort, purpose  and our passion, vindicated in one creative stroke !

CATEGORY :  WEDDING SITE .

The wedding  site that celebrated Marina Smolya and Commander Lijo Stephen Chacko‘s wedding was delightfully unique in many ways. Mainly  for the reasons that the online presence was a gift by a member of the team to the groom who was his childhood friend, with the secret connivance of his fiancée. The Bride was from Moscow, the Groom was a Naval Commander of the Indian Navy, and both were minor celebrities in their own right in the eyes of the media. It was also completed in 72 hours !

WHAT WAS NEEDED.

As it was an ‘International Affair’ , the online place, over and above being  the complete source of information about the event, also had to be lucid and easily engaging to the Bride’s family and friends, who were coming down to celebrate the coming together and the two families. The  place had to have the highest degree of ease in interactivity and the elegant grace of the fiancée’s sensibilities shining through.

WHAT WAS DELIVERED.

conditionsapply took extreme care to ensure that the main navigational tools displayed clarity and interactivity. The entire site content was language friendly, including an exhaustive  Photo Gallery, a do-by-the-number direction plan to reach the venue, and a blog  for the fiance. The Guest book which was incorporated was also language-friendly, and the team managed to deliver the site well before the 72 hours deadline.

VISIT MARINALIJO ON THE WEB.

INDUSTRY :  TRADITIONAL MEDICINE .

Itoozhi Ayurveda  is  one of the leading Ayurvedic treatment centers of India, that is committed to spreading the true message of the Science of Life,  based on a deep respect of its traditional treatises and combining it with the spirit of innovative processes that stay true to its traditions. The Itoozhi Namboothiri Family is considered to be one of the authentic Vaidya Kudumbam in Ayurvedic Science. The current generation of the house of healing  wanted their online presence also to reflect this effortless balance between tradition and technology, and yet  stay firm and true to the quintessence of Ayurveda.

WHAT THEY NEEDED.

For Itoozhi Ayurveda, the website wanted exhibit the elements that made the treatment and principles of Itoozhi Ayurveda distinct from the crass, commercial peddling of the usual staple fare dished out in the name of Ayurveda. The site needed to showcase both the aspects, tradition and technology very clearly and  succinctly to the visitor, and also be an updated repository of the activities of Itoozhi Ayurveda, across its various institutions.

WHAT WE OFFERED.

At *conditionsapply , we always work well with requirements that are clear, concise and has foresight. With Itoozhi Ayurveda, we recommended a clean, warm and natural color scheme that conveyed a sense of comfort and reliability, along with modules and units that gave the online presence a wholesome face to the information and content. This also ensured relevance and engagement.

WHAT WE DELIVERED.

*conditionsapply ‘s final design for  Itoozhi Ayurveda included a disruptive design structure, never before attempted and employed by any of their peers, which conveyed the requirements of the client and more.Effective SEO techniques in coding and content, along with a CMS that made it a breeze to update the content on the fly also enhanced its stature and standing in the search index by the popular search engines. Content was created after careful research and usage of keywords which also enriched the site.

VISIT ITOOZHI AYURVEDA ON THE WEB .

Times have changed. It was a different ball game when the planet’s first ( and probably the most brilliant) marketing guy harped on the vanity of the fairer sex, peddling a red, shiny fruit as the cure to all ills, physical and emotional in the garden of Eden. The soliciting was upfront and personal. As products and variety increased and evolved, mediums evolved with them. Newsprint evolved to ether. Remember the days when television was the most used advertising medium? It graduated to a judicious mix of the two, but it has become increasingly difficult to focus with the literal explosion of the mediasphere that now straddles newsprint and TV in the physical media and the Web in the virtual space.

Information has now become the most prized commodity on the planet, an entity which is intangible and defy the normal yardsticks of “conventional, measurable effectiveness.” Information translates to content, and the primary benefactor has become the one who is empowered by it in the first place – be it the producer or the consumer. Whoever has the information before his peer, on either side of the table, has the edge.

But there lies the mismatch. The avenues of dissemination of this ‘information’ have become so obtuse, disjointed and fragmented, and naturally, the end user is faced with half-baked, recycled or half-truths all masquerading as Information. It becomes much more difficult when it comes to the producers of goods or services. The highly fragmented content consumption and a globally connected human race, is making this closely knit ecosystem is learning, evolving and doing things by itself like an artificial intelligent system.

Does it have a pattern or is it evolving as a result of a million different cohesive actions and reactions that is taking place with in? Internet behemoths and businesses or all sizes are trying to understand this and are trying to keep pace with this giant self evolving organism.

Traditional approach of approaching a marketing requirement and seeing it through its execution is receiving strong resistance from the audience/consumer. There is a need for companies who have have sound awareness and skills across multiple areas such as business, creativity , technology etc to be able to understand, capture and deliver client requirements in the most effective manner. There is a need to break away from the existing silos and adapt to form a unified service methodology. This part of coming out of the existing comfort zones will be the crucial part to offer more meaningful services to clients. It is high time your clients started getting more, for their expectation and trust in you.

There is a need to relearn marketing and there is a need to look at the entire marketing approach in a whole new way.

Enter Integrated Service from *conditionsapply.

GENRE : SCHOOL ALUMNI / COMMUNITY

The Meeting Place for the Mighty Kazhaks, the Class of 1990, Sainik School, Kazhakootam, created to unite, inform, involve and keep the batch together.

WHAT THEY  WANTED :
The Alumni Association of Sainik School Kazhakootam is arguably the biggest and the oldest according to its ‘Old Boys’ and each batch of students in turn find and form their own means to stay connected inside the parent Alumni Association. The Class of 1990 wanted an online meeting place that would enable them to stay connected with an entity which had both private and public online properties, yet stay in harmony with each other. It had to portray the camaraderie,  tradition, warmth and the color elements of the School, yet look graceful, stylish and sleek. And it had to seamlessly flow with the current social media entities.

WHAT WE DELIVERED :
conditionsapply designed and structured the online meeting place in a way that stayed true to its traditions and roots but was robust and quintessentially modern in its technical and usability aspects. The Photo gallery and the multi-category blog (The Kazhak Chronicles) which are updated by the members of the Class have by now become the toast of the whole Alumni Association priding close to 1000 syndicated readers.

VISIT KAZHAKS90 ON THE WEB .