Businesses owners and Brands who have so long ignored the need to make their website or digital presence device agnostic, please listen up. Multiscreen dwelling is no more a fad but a sheer reality. Your customers do not come across your brand only on a PC. They are online all the time and from variety of devices ranging from phone, tablets, pc and even tv screens.
If you are a business owner who falls into any of the following categories, you have no reason to worry if your website is not responsive or device agnostic.
- You do not have no believe in the value of having a website
- You do not need your website to prosper your business
- You do not have any competitors
Latest findings announced by Gartner clearly indicates the surge of smartphones and multiple screen dwelling of today’s customers.
Worldwide sales of smartphones to end users totaled 968 million units in 2013, an increase of 42.3 percent from 2012 (see Table 1), according to Gartner, Inc. Sales of smartphones accounted for 53.6 percent of overall mobile phone sales in 2013, and exceeded annual sales of feature phones for the first time.
Smartphone sales grew 36 percent in the fourth quarter of 2013 and accounted for 57.6 percent of overall mobile phone sales in the fourth quarter, up from 44 percent year over year (see Table 2). This increasing contribution of smartphones was led by growth in Latin America, the Middle East and Africa, Asia/Pacific and Eastern Europe, where smartphone sales grew by more than 50 percent in the fourth quarter of 2013. With a 166.8 percent increase in the fourth quarter of 2013, India exhibited the highest smartphone sales growth among the countries tracked by Gartner, and Latin America saw the strongest growth among all regions (96.1 percent) in the fourth quarter. China also contributed significantly to worldwide smartphone sales as sales grew 86.3 percent in 2013.
While going responsive can present challenges for website owners and online marketers,in terms of encountering the change and identifying the right digital agency or experts to do it for you, remember; that without a mobile-friendly website your future online is bleak