Content Marketing – the present and future of digital marketing

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Digital marketing is an ever-changing and volatile industry. Today, it is all about effective social conversation in the digital platform. Content marketing has emerged as one of the most powerful marketing tools in the online platform.

What is content marketing?

Content Marketing Institute defines the term content marketing as “a digital marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Content marketing is nothing but the art of digital conversation with the consumers without pushing the product or services. It is an ongoing process with the purpose to attract and retain consumers, by creating and curating valuable content with the intention of changing or enhancing consumer behaviour.

How is content marketing different?

Traditional advertising tries to “push” the product or the  service to the consumer aiming at
quick sales of the product. A product that is usually mass marketed would need the  consumer be exposed to the ads atleast a dozen of times to modify his/her purchasing behaviour. Content marketing is about building a
trustworthy relationship with the consumer without “pushing” the product. Advantages of content marketing are risk mitigation, lead scoring and lead nurturing. When traditional marketing harps about the product, content marketing shows the experience to the users. Along with providing useful information to the users, it also helps synthesis the online presence of the company.

How is content marketing done?

Content marketing is all about content and its communication. Content is generated from understanding the clients, market places, consumer needs and growing trends in the market. A company is what a company publishes. Supplying content to the market regularly and keeping the company name alive are the simplest and easiest ways to get one’s content marketing done.

Why content marketing?

Content marketing employs an authentic tone that does not pressure the consumer to buy.  It  aims to build a bond with the consumer by providing relevant information . The goal is to build a long-term trust which helps to generate sales for a longer sales funnel. When done well, it creates content for the blogs, social media and online conversation for the company, building an online archive of reliable information of the product that will be favored over and over again by the Search Engines for any one seeking information of the product or service.   Content marketing is an effective combination of created, curated and syndicated content which can be delivered to the audience in any digital platform.

At *conditionsapply , relevant and fresh content has always been the core of our digital conversations. Creating well- researched, qualitative and engaging content that appeal to an enterprise’s target audience and search engines alike have always brought in more traffic & more attention and thereby more inquiries in an organic fashion. If your business in online, how you create and share relevant content, in the end will determine the visibility of your business. It is that simple.

Watch this video to know more about content marketing

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