GENRE : INFORMATION & NEWS PORTAL FOR A NICHE GROUP

Bhasha News Media is a start-up social enterprise launched by a team of experienced journalists to transform the way knowledge is managed and shared in the development sector.

WHAT WE DELIVERED.
Bhasha News Media , a start-up social enterprise  to transform the way knowledge is managed and shared in the development sector, is in itself  a unique initiative in Indian media, and more so in the online media. Bhasha Media also powers UTTOR, a fortnightly livelihoods-based newspaper which services the information needs of disadvantaged population groups in parts of eastern India. Uttor was conferred the UNFPA-LAADLI Media Award for Gender-Sensitivity for Best Feature Series.*conditionsapply was able to make an online presence that effectively served the dissemination of UTTOR as a newsletter through an extremely effective platform called Bhasha News Media, which in itself  is a news and information sharing portal with a pay-to-read module integrated which in totality completes the vision of the niche media start-up.

VISIT BHASHA NEWS MEDIA ON THE WEB .

GENRE : ENGLISH POETRY & PROSE

Soni Somarajan is an Indian poet and writer, based in Trivandrum, Kerala, writing in English, and also reviews books, articles, holds literary discussions on movies, tourism and travel in India.

WHAT WE DELIVERED.

Being an upcoming writer with a strong fan-following amongst the National Literati, the content was naturally the focus around which the entire  came together to form a cohesive and lucid spread of his expressions, thoughts and poetry. The framework was designed keeping in mind the myriad perspectives and the varied categories that would form the part of the entire site in time. One of the best content management systems available was employed for this purpose, with a clean, sparse and elegant interface which also faciliated the superior navigation built into the site. Social media was also seamlessly integrated making his sphere of operations in the literary realms, an effortless activity of pleasure and discovery.

VISIT SONI SOMARAJAN ON THE WEB .

GENRE :  HINDUSTANI MUSIC

Sameer Dublay is a Hindustani Classical Musician and Artiste, based in Pune, Maharashtra who explores Hindustani Classical Music, teaches Indian Classical Music, does concerts, interactive sessions on Indian Classical Music in India and International arenas, reviews music performances, writes articles on Indian Classical Music, holds literary discussions on music in movies in India

WHAT WAS NEEDED.

Sameer Dublay needs no introduction in the realm of Hindustanic Music in India. A highly respected musician, academician, teacher and above all someone who is equally at ease with the honorary traditions as well as the nuances of technology and social media to further the cause of Hindustani music, the challenge was to create an online domain that would seamlessly bridge the two realms, yet be the preferred place for online discussions on Music, culture and conversations in Hindustani Music.

WHAT WE DELIVERED.

From the word go, what conditionsapply endeavored was to design the entire concept around Sameer’s Music which in all respects reflect the effusiveness of his personality. The focus was to give it an earthy, yet regal look that resonated with tradition as well as technical ‘edginess’. At any point of time, Sameer Dublay could update any part of the content at the click of a mouse, be it his audio files, videos or for that matter his highly educative Music perspectives which seems to have caught the attention of the ‘Classical World’s ‘ attention.

VISIT SAMEER DUBLAY ON THE WEB .

INDUSTRY :  HEALTH, BEAUTY & FITNESS.

The Play beauty salon for hair and skincare at Bengaluru, is the new-age interpretation of Neerus – the definitive word for style, skin care for celebrities and the fashionistas of Bengaluru, since the past ten years. They are, by far, pioneers in bringing the latest and the best in hairstyles and beauty treatments, creating the highest levels in style, sensibility and sophistication, to Bengaluru through their Beauty Concept salons.

WHAT THEY NEEDED.

Play Salon wanted an online presence that resonated with the vibrancy and zest of a place of beauty, than can be trusted for style,care and advice. It should also be a place which would showcase the style , the environment and the offers on services in an elegant and non-intrusive manner, yet be the unique selling points of the beauty salon online. It also had to strike a graceful balance between the color elements that symbolized their two outlets without resorting to line-heavy graphics and flash modules. Play also wanted to initiate, develop and nurture an online community in the most popular social media realm around its attributes of a trusted and leading house of beauty concepts, and have the online presence and the community be in perfect synergy in terms of content and engagement.

WHAT WE DELIVERED.

Play Salon was designed keeping all the requirements in mind, with an emphasis on conveying the zest of the entire enterprise through the color palette of the design. The prominent structuring of the main navigation dynamics, and the showcasing of the latest happenings at the Salon upfront, yet without being intrusive on the whole design ensured that the online presence in the client’s own words ” is exactly what we wanted to portray” on the web.  The community page that was initiated on the most popular social media platform, powered by Neeru’s insights and advice is on a healthy growth curve, fostering interactivity and engagement on varied topics regarding personal beauty care in its discussion forums

VISIT PLAY SALON ON THE WEB .

INDUSTRY :  OLEORESINS & SPICE OILS.

Jupiter Leys based out of Kochi, Kerala is globally one of the largest supplier in natural spice-based products that include Oleoresins and Essential Oils. Jupiter Leys has a long and proud business tradition in agro-based products that spans two decades in the domestic market. For a market leader and player in tune with the power of the digital medium, Jupiter Leys  wanted their online presence to reflect the vibrant and dynamic nature of the company and its products.

WHAT THEY NEEDED.

Jupiter Leys  wanted an online presence that would cut above the clutter of online presences of their peers who ended up saying the ‘same thing with the same set of pictures.’ They needed an online representation that would more or less ‘radiate’ the vibrant nature of their business, and rather than being passive, have a place that is lively, active and updated. They also wanted a smart way to position their products on the digital showcase without being ‘in the face’, yet have a very high degree of prominence, and clearly speak about the product range.

WHAT WE OFFERED.

*conditionsapply recommended a unique structure that brought about the vibrancy and the global reach of the product range with a color palette never used before by their peers. *conditionsapply, in addition to its distinct design strengths of brevity and clarity, also suggested an interactive forum that discussed, expressed the latest happenings and trends of the trade, which also ensured relevance and engagement.

WHAT WE DELIVERED.

*conditionsapply managed to deliver an online business representation of Jupiter Leys that exceeded the design and ease of use exponents initially offered to Jupiter Leys. The brilliant use of a vivid and dynamic opening page ensured interest,curiosity,engagement and recall. By using effective SEO techniques in coding and content, we made a website that will work for them rather than just throw information at the prospective client. Content was created after careful research and usage of keywords which also enriched the site and made it a powerful frontrunner in the online marketplace for Spice Oils and Oleoresins.

VISIT JUPITER LEYS ON THE WEB .

INDUSTRY :  PROFESSIONAL CLEANING SERVICES.

XKare is one of the most successful privately owned professional cleaning companies in Bangalore. They have a unique combination of personalized attention and  organizational strength that makes them the front-runners in the business of Professional Cleaning Services. They were also very clear in what they wanted from their online presence, through *conditionsapply.

WHAT THEY NEEDED.

XKare  approached *conditionsapply to create a website that conveyed everything about them without resorting to the conventional props and gimmicks employed by their peers online on their websites. The end result of these gimmicks, sadly common to all of them was equivalent to an online illustration of a ‘hurricane in a cornfield’ in all its glory. XKare needed to exude ‘freshness’ from every pixel, the feeling of squeaky cleanliness and a robust team that is standing by to give you that experience. The site also had to establish their vast  range of services like residential cleaning, commercial cleaning, spring cleaning, post construction services etc in an easy-to-locate fashion, a snazzy and smart showcase of their expertise that would instantly give the prospective client a “call to action” for the services of XKare.

WHAT WE OFFERED.

*conditionsapply proposed a  style that reflected the ‘clean’ nature of XKare, with every page that gave equal focus on bringing effective solutions for clients. A clean and user-friendly interface was designed effectively stating the main aspects of XKare’s business. In keeping with the *conditionsapply style of brevity and clarity, we set to work. Rather than being the snazziest  and presumably the gaudiest one in the business in terms of visual gimmickry, a stark and simple layout that rendered the navigation across the site a breeze was the main aspect that kept the design in perspective.

WHAT WE DELIVERED.

We managed to capture the ‘freshness’ and ‘sparkle ‘ in a deceptively simple design that is pleasing to the eyes and the browser, navigation that sliced through like warm knife in butter, and also gave a blogging option where XKare  actually gave away free tips and tricks on Office Cleaning and HomeImprovement on a regular basis. We used White hat and industry leading coding techniques, mobilized the power of tried and tested OpenSource Systems to make the structure of XKare.

By using effective SEO techniques in coding and content, we made a website that will work for them rather than just throw information at the prospective client. Content was created after careful research and usage of keywords which also enriched the site and made it a powerful frontrunner in the online marketplace for Cleaning Services.

VISIT XKARE ON THE WEB .