Brilliant example of Customer Engagement | The Bergen IKEA Store

The IKEA Store - Bergen
If you are a brand or company, you stand to lose and perish, if you have not learnt how to engage with your customers.

Days of one-sided marketing communication is long gone. Today your customers are more informed than you. Apart from being genuine, you have to listen, converse and engage with them. In 2012, the  Bergen IKEA store moved to a new store. Watch how IKEA engaged with their customers during one of their store movement.

Brilliant! Smart! and very Engaging! Don’t you think?

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