When we set about providing online solutions for the planet, we wanted to do with a touch of humor. Quite wicked, when you come to think about it. *conditionsapply was a tongue-in-cheek reference to the blatant misuse of strictures and clauses with which service providers gagged their very own customers whom they snagged in with their initial marketing spiel ( smart copy and ambiguous service descriptions). It has come to be a moniker of the economic boom that we lived through and witness its eventual hospitalization ( subtle hint : Lehman Brothers), and had boomeranged on the very people who thought they could mess up our lives with a perceived and false sense of new market enterprise. So much so, there was hardly an advertisement across any media that did not carry the footnote that shone with that quiet menace which simply meant ” In the end, you will have only yourself to blame if things go horribly wrong in this transaction. You were warned.”
Which ever smart aleck who thought this term up as a way to absolve the provider in case of mangled transactions, yet was devious enough to let the whole truth be told upfront would have never even in his/her wildest dreams realise the possibilities of it coming back as a sword to haunt the provider in pure poetic irony! ( They even made a theater play out of it now!) .
It was also the very same reason that made us pick this ‘sign’ of the times and stand it on its head that made people smile with the seemingly mischievous way we put our point across. Our tenacity, rigor and effort to extend our range of services that only spoke about “conditions that applied in your favor”, is slowly bringing about a marked change in the way the online support and design systems work to create online solutions for people.
We say this because we have come across clients, mostly veterans and leaders in their trade in the offline marketplace been swindled (that is strong, but that is the truth), lied to and ripped off in their efforts to set up their online representations of their businesses and had a very ‘scary outlook’ on the dynamics of the whole process. They still couldn’t keep themselves away from the power of the web and the financial benefits that could be reaped off it, and they contacted *conditionsapply through their peers who have interacted with us.
As you treat their business and their online requirements with honesty, efficiency and forthrightness, it results in relationships that go just beyond a simple business transaction in design and delivery.
It results in conditions that apply in your favor, and it applies to parties on both side of the table.
That, in short, is the meaning of the new smile behind the term *conditionsapply.