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CLIENT :  La PATISSERIE (a part of Rendezvous Restaurants Private Limited)

INDUSTRY :  HOTELS & RESTAURANTS.

Rendezvous Restaurants Private Limited which is among the top 20 restaurant chains in India, has 6 properties in Bangalore under the brands 100ft, Bayleaf and F & B, (Friends & Bacchus as it is popularly known), which in turn houses the 4 diverse properties. Under a new marketing and consolidation strategy adopted by them, they wanted the earlier RRPL online property to be made into its brands as separate entities – each with its own identity and domain. This essentially meant having 6 online properties for their properties, each becoming a promotional and interactive domain on its own across online social communities and patronage.

WHAT THEY NEEDED.

La Patisserie, in itself is the best representation of an alfresco deli in Bangalore. Its location, design and the carefully thought-out menu – all of them enhance its brand positioning to the T. RRPL wanted its online presence to reflect exactly the same sunshine-warmth along with display of the full menu and the current offers and programs. The most essential part of the place had to be the design that evoked the same feeling of contentment and warmth that one felt sinking into the deli chairs on a day like any other.

WHAT WE DELIVERED.

conditionsapply gave La Patisserie an online identity which evoked something more than the sunshine-warmth that was the keynote – it generates smiles. The design that we zeroed in could only be best described as “disruptive and funny”, yet retained all the fundamental elements of navigational ease and  clean graphics – structured around the key color of rich dark brown – the regal shade of chocolate. The design has been a major factor in the increasing traffic of online visitors to the site and the corresponding increase in footfalls at the deli, once again underlining the importance of  design that cuts-through-clutter and crisp content as the fundamental denominator for any successful online enterprise.

VISIT La PATISSERIE ON THE WEB .