*conditionsapply.net

CLIENT :  BACCHUS (a part of Rendezvous Restaurants Private Limited)

INDUSTRY :  HOTELS & RESTAURANTS.

Rendezvous Restaurants Private Limited which is among the top 20 restaurant chains in India, has 6 properties in Bangalore under the brands 100ft, Bayleaf and F & B, (Friends & Bacchus as it is popularly known), which in turn houses the 4 diverse properties. Under a new marketing and consolidation strategy adopted by them, they wanted the earlier RRPL online property to be made into its brands as separate entities –each with its own identity and domain. This essentially meant having 6 online properties for their properties, each becoming a promotional and interactive domain on its own across online social communities and patronage.

WHAT THEY NEEDED.

Bacchus simply had to be the online presence as a music destination and a community watering hole which would be the benchmark for similar enterprises. It had to represent the vibrancy and the faint echo of  “ good times waiting to be explored and memories to be shared” ethos of the place, in a pleasing yet grungy palette. As the known destination of alternate music and art performances in Bangalore, music also was an equally important denominator in the sum of things that constituted the online entity called Bacchus.

WHAT WE OFFERED.

Having been associated with the brand since inception and in tune with its formative curve over time, conditionsapply knew exactly the requirements of an enterprise that aims to be the  pioneer in music, food and entertainment at this point of their growth curve. We suggested making the entire use of tools that help consolidate and grow the offline community of Bacchus online, integrating the most popular online social communities, design an environment based around the online presence that also seamlessly integrated the social communities, a unique signature music repository of the kind of music played at Bacchus, all these in a scale never employed before  for a food industry enterprise.

WHAT WE DELIVERED.

The final cut of Bacchus is the equivalent of what  one of the regulars in Bacchus aptly described as “ my perfect watering – hole online.” The current activities and offers were displayed in a way that was funky, cool and in a highly custom-enabled design.The most popular social networking community on the planet, Facebook was seamlessly integrated into the site, even with chat and comment features enabled on your Facebook account while lounging at the Bacchus site! The online music repository has turned to be a feature that we hear is being replicated amongst its peers online places in the city! A sleek on-the-fly updation feature makes sure that any event put together by the team is out in the community in a speed beyond belief – with ample time for discussion and preparation. All this, in a funky design structure and the best CMS available,have truly made Bacchus, the pioneer amongst its peers online, again!

VISIT BACCHUS ON THE WEB .