*conditionsapply.net

CLIENT :  RENDEZVOUS RESTAURANTS PVT LTD.

INDUSTRY :  HOTELS & RESTAURANTS.

Rendezvous Restaurants Private Limited is among the top 20 restaurant chains in India. 100ft, Bayleaf and F & B, or Friends & Bacchus as it is popularly known, are the three brands owned by RRPL, in Bangalore.
100ft is a Boutique Restaurant, Bayleaf serves Indian cuisine, Friends & Bacchus has an all-day-dining Restaurant, a Bar, a Patisserie and a Jacket Room under one roof. These four distinct identities under F&B and two other diverse food service entities, 100ft and Bayleaf had to be brought together online, seamless yet well-defined, together yet apart. That, was the challenge before  *conditionsapply.

WHAT THEY NEEDED.

Rendezvous Restaurants Pvt Ltd  wanted conditionsapply to ‘find the perfect balance between art and functionality’ and bring together their six different restaurants, unified in design, yet distinct in its ‘feel.’ Though we are advocates of  websites being attractive and visually interesting, this on first look felt like a insurmountable design challenge, and more like a design disaster. Above all, it also had to incorporate the business vision and the corporate ethos prominently along with all outlets, as an online bookmark and mnemonic for an entity that that makes great restaurants. Unlike its peers that serve as  ‘online blackboards spewing outdated information after a while,’ RRPL wanted it to be on the forefront of product information, capable of gauging feedback on that easily and above all, build a community of its patrons around this online business house.

WHAT WE OFFERED.

*conditionsapply went back to drawing board with turning around this design challenge into classic chic with pages  that found the perfect balance between the key articles of ‘art and functionality.’ The domain was designed to  lead the user to a common foyer interface from where you could enter whichever  restaurant you wanted to, explore, tour and be inspired to come back for more, again. *conditionsapply also suggested easy feedback pages for each outlets that also displayed prominently at all times, reminding the casual visitor about the true worth of the service and food.

WHAT WE DELIVERED.

*conditionsapply delivered a state-of-the-art restaurant website for RRPL. Right from the landing page to the individual pages for the outlets, there was a color palette that served as the unifying theme, which were in turn picked from the individual brand logos. It was twice the brand reinforcement to the casual visitor and the regular patron at www.rrpl.in. The elements of the parent organization were seamlessly laid out along with the totally interactive restaurant pages. It also meant using Whitehat and industry leading coding techniques, integrating the best systems to make www.rrpl.in structure scalable, SEO friendly and distinctly new-age. As with any other website developed by conditionsapply, content was created after careful research and usage of keywords.

This also helped enrich the site and help it become one of the most sought after entities online in the Local Business Directories, for food and fine dining.

VISIT RRPL ON THE WEB.